Google has always looked for improvising its service to the users, be it of any kind. Over the years, plenty of changes and modifications have been made to the algorithms of Google to make it easy for the users. And Google doesn’t seem like it is going to stop!
There is a latest announcement, which says that Google would begin to release an update for search results of mobiles which enhances the ranking signal’s effects to aid users in landing on pages which are more relevant as well as mobile friendly. Google provides plenty of tools for search engine optimization & others which would allow you to figure out if the site you run is considered as mobile friendly now and if tools of Google webmaster have a total section which highlights errors on mobile usability on the site you run.
The previous year, Google had made updates to their algorithm to add friendliness to mobiles as one of the ranking signals. The companies like 5digitalquotes.com.au are making plans to put up a change that would enhance the effect of the mentioned ranking signal for searches on mobile in order to put more and more mobile pages at the top of the search results. The company, with a motive of making the web more easier and accessible to the mobiles, chose to currently take a huge step. This begins from May and then on, the websites that are highly user friendly will be provided a larger preference in mobile searches. Lastly, the company also presses on the point that websites which have strong and quality content would prevail to rank atop though they do not possess websites that are friendly to mobiles because at the end of the day, it is the content which matters the most.
The great news, however, is that companies which already possess websites that are friendly to mobiles needn’t do any changes, but those which would fail the test of Google would face consequences. Nonetheless, Google sends out a clear message to web masters asking to improvise their websites in order to make them friendlier to mobiles.